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Web Analytics

What is Web Analytics?

Web analytics is the process of collecting information and understanding a website visitors' behavior by tracking their activities and predict their future activities and website performance.

What can we do with Web Analytics?

  • You can find why your website is not working.
  • Where and why are your website visitors leaving?
  • Which section of your website is the most popular?
  • Why your PPC campaigns are not converting into a sale?
  • Where are your visitors coming from and why?
  • Create A/B testing benchmarks
  • Create key performance indicators (KPIs)
  • And much, much more

There are many web analytics tools and choosing the right one depends on your budget and business objectives. Internetusers provides expertise to define all the web analytical tools and services for you. The following are some of the web analytics tools:
  • SiteCatalyst
  • WebTrends
  • CoreMetrics
  • Google Analytics
  • NetTracker
  • Indextools
How about Web Analytics technologies?

There are two major types of approach to solve website analytical issues.
  1. JavaScript Tagging
  2. Web Server Log File Analysis - log file

The JavaScript Tagging is the most popular types of defining the stats for website. You do not need to have any knowledge about the software, you just copy and past couple lines code on your website.

The second method that is more accurate is the log files in which the web server records all its transactions.

Log File Analysis vs JavaScript Tagging

Both log file analysis programs and JavaScript Tagging solutions are readily available to companies which wish to perform web analytics. In many cases, the same web analytics company will offer both approaches. The question then arises which method a company should choose. There are advantages and disadvantages to each approach.

Advantages of Log File Analysis

The main advantages of log file analysis over JavaScript tagging are as follows.

  1. The web server normally already produces log files, so the raw data is already available. To collect data via page tagging requires changes to the website.

  2. The web server reliably records every transaction it makes. Page tagging relies on the visitors' browsers co-operating, which a certain proportion may not do.

  3. The data is on the company's own servers, and is in a standard, rather than a proprietary, format. This makes it easy for a company to switch programs later, use several different programs, and analyze historical data with a new program. Page tagging solutions involve vendor lock-in.

  4. log files contain information on visits from search engine spiders. Although these should not be reported as part of the human activity, it is important data for performing search engine optimization.

  5. log files contain information on failed requests; page tagging only records an event if the page is successfully viewed.

Advantages of JavaScript Tagging

The main advantages of page tagging over log file analysis are as follows.

  1. The JavaScript is automatically run every time the page is loaded. Thus there are fewer worries about caching.

  2. It is easier to add additional information to the JavaScript, which can then be collected by the remote server. For example, information about the visitors' screen sizes, or the price of the goods they purchased, can be added in this way. With log file analysis, information not normally collected by the web server can only be recorded by modifying the URL.

  3. The page tagging service manages the process of assigning cookies to visitors; with log file analysis, the server has to be configured to do this.

  4. Page tagging is available to companies who do not run their own web servers.

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